AdMag: The Free Weekly Magazine
AdMag – the “free weekly lifestyle magazine”, is targeted towards the everyday affluent, working adult Singaporean in their twenties to forties. The goal of this project is to make available publicly a bite-sized, succinct guide to food, fashion, health and technology.
Content would additionally include interviews with local talents and minds, knowledge based editorials, current scenes in Singapore and current lifestyle information relevant to the target market. To sum up this project’s goal in a tagline, it is to deliver something that is “simple yet stylish, sophisticated yet approachable, and also functional and fluid.”
Project Type: Print Distribution Magazine
Projected Circulation: 120,000 (per month)